Copy writing

Caroline is a former full-time journalist who began her career working at The Age (a major Melbourne metro newspaper) where she covered general, breaking and police news for nearly two years.

Following The Age, she worked at NewsCorp as a digital reporter and producer; at the Australian Associated Press (AAP), in addition to freelancing for countless other publications such as The New Daily, Daily Life, Rendezview, Domain etc.

She also has a Master of Journalism from Monash University, which has significantly expanded her writing portfolio and abilities.

Her specialties include:

• Articles

• Opinion articles (ghostwriting)

• Blog posts

• Press releases

• Speeches

• Newsletters

• Reports

• White papers

• Corporate storytelling

• Branded content

• Commercial content

Media + public relations

I am a highly skilled media specialist whose understanding of news and ability to smell a good story is equal to that of a working journalists’.

I have both agency and in-house PR experience in topics ranging from education, biotechnology, start-ups, leadership, entertainment, HR and recruitment, workplace relations etc. I have a particular passion for working with and representing female entrepreneurs and leaders, something that is evident in both my writing and PR results.

PR + Copywriting successes